Flu vaccination campaign

Flu vaccination campaign

Flu vaccination campaign

CAMPAIGN

CAMPAIGN

Context

Context

A great number of people are reluctant to flu vaccination. It is yet important, particularly for the medical staff, to protect itself and protect its patients. Our challenge was to avoid hurting people’s feelings by spreading a message that could be interpreted as moralistic or accusatory. 

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Process

Process

Therefore, we decided to stage cute and facetious viruses with the aim of delivering nine key messages in a humorous and offbeat way.

Stills

Stills

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CREDITS
Client: Lausanne University Hospital
Concept & Direction: Sandra Golay, Alexandre Armand
Animation director: Elie Chappuis
Post-production: Aurélie Sprenger, Sandra Golay
Set design: Sandra Golay, Alexandre Armand
Set design assistant: Cindy Matthey

Sound design: Thomas Stahel
Voice recording: Antonin Halm
Agency: SAM
Partners: HPCI Vaud, HUG

SERVICES
Direction / Character Design / Set design / Stop motion / 2D Animation / Sound Design

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