Adobe Expressive A

3D illustration
Photorealistic
Still life image

Adobe approached us to remix the iconic expressive A logo. They requested photorealistic 3D visualizations that seamlessly blend the boundaries between the digital and physical realms. Leveraging the capabilities of Substance 3D, the goal was to demonstrate swift, high-fidelity prototyping by creating 3D images that faithfully depict designs and products under real-world conditions.

Adobe approached us to remix the iconic expressive A logo. They requested photorealistic 3D visualizations that seamlessly blend the boundaries between the digital and physical realms. Leveraging the capabilities of Substance 3D, the goal was to demonstrate swift, high-fidelity prototyping by creating 3D images that faithfully depict designs and products under real-world conditions.

Adobe approached us to remix the iconic expressive A logo. They requested photorealistic 3D visualizations that seamlessly blend the boundaries between the digital and physical realms. Leveraging the capabilities of Substance 3D, the goal was to demonstrate swift, high-fidelity prototyping by creating 3D images that faithfully depict designs and products under real-world conditions.

Adobe approached us to remix the iconic expressive A logo. They requested photorealistic 3D visualizations that seamlessly blend the boundaries between the digital and physical realms. Leveraging the capabilities of Substance 3D, the goal was to demonstrate swift, high-fidelity prototyping by creating 3D images that faithfully depict designs and products under real-world conditions.

Adobe approached us to remix the iconic expressive A logo. They requested photorealistic 3D visualizations that seamlessly blend the boundaries between the digital and physical realms. Leveraging the capabilities of Substance 3D, the goal was to demonstrate swift, high-fidelity prototyping by creating 3D images that faithfully depict designs and products under real-world conditions.

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"As sneaker enthusiasts, we opted for the A logo to evoke a sneaker aesthetic. We had a lot of fun playing with different materials and shapes to come up with these playful versions of Adobe's expressive A."

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For the second image, we decided to deconstruct the different parts of the expressive A. We created a top shot as if someone were working on prototyping a sneaker. We included elements used is the first image like fabrics, leathers, plastics, air bubbles, laces, etc.

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Process

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Initials sketches

Bringing 3D models to life with textures

CLIENT
Adobe

CREDITS
Creative Direction: Angela Fisher
Design: Get It Studio