Adobe Expressive A
3D illustration
Photorealistic
Still life image
Adobe approached us to remix the iconic expressive A logo. They requested photorealistic 3D visualizations that seamlessly blend the boundaries between the digital and physical realms. Leveraging the capabilities of Substance 3D, the goal was to demonstrate swift, high-fidelity prototyping by creating 3D images that faithfully depict designs and products under real-world conditions.
Adobe approached us to remix the iconic expressive A logo. They requested photorealistic 3D visualizations that seamlessly blend the boundaries between the digital and physical realms. Leveraging the capabilities of Substance 3D, the goal was to demonstrate swift, high-fidelity prototyping by creating 3D images that faithfully depict designs and products under real-world conditions.
Adobe approached us to remix the iconic expressive A logo. They requested photorealistic 3D visualizations that seamlessly blend the boundaries between the digital and physical realms. Leveraging the capabilities of Substance 3D, the goal was to demonstrate swift, high-fidelity prototyping by creating 3D images that faithfully depict designs and products under real-world conditions.
Adobe approached us to remix the iconic expressive A logo. They requested photorealistic 3D visualizations that seamlessly blend the boundaries between the digital and physical realms. Leveraging the capabilities of Substance 3D, the goal was to demonstrate swift, high-fidelity prototyping by creating 3D images that faithfully depict designs and products under real-world conditions.
Adobe approached us to remix the iconic expressive A logo. They requested photorealistic 3D visualizations that seamlessly blend the boundaries between the digital and physical realms. Leveraging the capabilities of Substance 3D, the goal was to demonstrate swift, high-fidelity prototyping by creating 3D images that faithfully depict designs and products under real-world conditions.
"As sneaker enthusiasts, we opted for the A logo to evoke a sneaker aesthetic. We had a lot of fun playing with different materials and shapes to come up with these playful versions of Adobe's expressive A."
For the second image, we decided to deconstruct the different parts of the expressive A. We created a top shot as if someone were working on prototyping a sneaker. We included elements used is the first image like fabrics, leathers, plastics, air bubbles, laces, etc.
Process
Initials sketches
Bringing 3D models to life with textures
CLIENT
Adobe
CREDITS
Creative Direction: Angela Fisher
Design: Get It Studio