SOCIAL MEDIA CONTENT

SOCIAL MEDIA CONTENT

SOCIAL MEDIA CONTENT

An interactive advent calendar to liven up the social networks of Tourism Office of Villars

An interactive advent calendar to liven up the social networks of Villars Tourism

An interactive advent calendar to liven up the social networks of Villars Tourism

An interactive advent calendar to liven up the social networks of Villars Tourism

The challenge

The challenge

The challenge

The challenge

The ski resort of Villars-sur-Ollon is located in the Pre-Alps vaudoises, in the French-speaking part of Switzerland. The tourist office contacted Get it studio to create content for their social networks for December. This is one of the most critical periods for the station because it corresponds to the opening of the ski area. The objective was to promote the many activities it offers for the winter season and reinforce the brand identity of the resort with his clients.

The ski resort of Villars-sur-Ollon is located in the Pre-Alps vaudoises, in the French-speaking part of Switzerland. The tourist office contacted Get it studio to create content for their social networks for December. This is one of the most critical periods for the station because it corresponds to the opening of the ski area. The objective was to promote the many activities it offers for the winter season and reinforce the brand identity of the resort with his clients.

The ski resort of Villars-sur-Ollon is located in the Pre-Alps vaudoises, in the French-speaking part of Switzerland. The tourist office contacted Get it studio to create content for their social networks for December. This is one of the most critical periods for the station because it corresponds to the opening of the ski area. The objective was to promote the many activities it offers for the winter season and reinforce the brand identity of the resort with his clients.

The ski resort of Villars-sur-Ollon is located in the Pre-Alps vaudoises, in the French-speaking part of Switzerland. The tourist office contacted Get it studio to create content for their social networks for December. This is one of the most critical periods for the station because it corresponds to the opening of the ski area. The objective was to promote the many activities it offers for the winter season and reinforce the brand identity of the resort with his clients.

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Our approach

Our approach

Our approach

Our approach

Shifted, fun, and participative, our idea was to create a calendar of interactive advent. Each day, from December 1 to 24, the beginning of a sentence was published on Instagram. Visitors were invited to complete the sentence in the most creative way possible to win the prize of the day. The winner was offered activity in the station, and its originality was rewarded with the creation of a video illustrating his sentence. The answers that were proposed each day were full of humor and allowed the creation of original and entertaining content reflecting the station's philosophy. The ski resort was able to enhance its state of mind, beyond the ski slopes, with a universe populated by yeti, unicorn, fondue, and crazy ski instructor.

Shifted, fun, and participative, our idea was to create a calendar of interactive advent. Each day, from December 1 to 24, the beginning of a sentence was published on Instagram. Visitors were invited to complete the sentence in the most creative way possible to win the prize of the day. The winner was offered activity in the station, and its originality was rewarded with the creation of a video illustrating his sentence. The answers that were proposed each day were full of humor and allowed the creation of original and entertaining content reflecting the station's philosophy. The ski resort was able to enhance its state of mind, beyond the ski slopes, with a universe populated by yeti, unicorn, fondue, and crazy ski instructor.

Shifted, fun, and participative, our idea was to create a calendar of interactive advent. Each day, from December 1 to 24, the beginning of a sentence was published on Instagram. Visitors were invited to complete the sentence in the most creative way possible to win the prize of the day. The winner was offered activity in the station, and its originality was rewarded with the creation of a video illustrating his sentence. The answers that were proposed each day were full of humor and allowed the creation of original and entertaining content reflecting the station's philosophy. The ski resort was able to enhance its state of mind, beyond the ski slopes, with a universe populated by yeti, unicorn, fondue, and crazy ski instructor.

Shifted, fun, and participative, our idea was to create a calendar of interactive advent. Each day, from December 1 to 24, the beginning of a sentence was published on Instagram. Visitors were invited to complete the sentence in the most creative way possible to win the prize of the day. The winner was offered activity in the station, and its originality was rewarded with the creation of a video illustrating his sentence. The answers that were proposed each day were full of humor and allowed the creation of original and entertaining content reflecting the station's philosophy. The ski resort was able to enhance its state of mind, beyond the ski slopes, with a universe populated by yeti, unicorn, fondue, and crazy ski instructor.

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Le top pour bien se relaxer c'est... de faire un sauna avec un bonhomme de neige!

Celui qui perd son morceau de pain dans la fondue doit... aller le repêcher avant que le yéti l'attrape!

J'ai fait un rêve où je volais et... je skiais sur un nuage!

Mon rituel avant de lancer la boule de bowling c'est...
de refaire mon brushing!

Le bon vin c'est comme... une bonne poudreuse, ça glisse tout seul!

Rien de mieux pour briser la glace que... d'enlever son soutien-gorge dans une télécabine!

Le comble de la douceur c'est... se lover dans les bras d'un Yéti!

En sortant des bains, je suis toujours... cuite comme un coq au vin!

Process

Process

Process

Process

We submitted ourselves to a real creative marathon! The winning sentence was chosen in the early afternoon. We had to quickly adapt the selected sentence into a visual composition. We went on a hunt for scenery elements with an emphasis on customization of second-hand items and the closest shop of disguise. Each set was custom-built, we were documenting behind the scenes by making social media stories. Only one rule; be able to do everything in one day and post the result before midnight.

We submitted ourselves to a real creative marathon! The winning sentence was chosen in the early afternoon. We had to quickly adapt the selected sentence into a visual composition. We went on a hunt for scenery elements with an emphasis on customization of second-hand items and the closest shop of disguise. Each set was custom-built, we were documenting behind the scenes by making social media stories. Only one rule; be able to do everything in one day and post the result before midnight.

We submitted ourselves to a real creative marathon! The winning sentence was chosen in the early afternoon. We had to quickly adapt the selected sentence into a visual composition. We went on a hunt for scenery elements with an emphasis on customization of second-hand items and the closest shop of disguise. Each set was custom-built, we were documenting behind the scenes by making social media stories. Only one rule; be able to do everything in one day and post the result before midnight.

We submitted ourselves to a real creative marathon! The winning sentence was chosen in the early afternoon. We had to quickly adapt the selected sentence into a visual composition. We went on a hunt for scenery elements with an emphasis on customization of second-hand items and the closest shop of disguise. Each set was custom-built, we were documenting behind the scenes by making social media stories. Only one rule; be able to do everything in one day and post the result before midnight.

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Client
Tourism Office of Villars

Services
Direction / Set design / Live action / Stop motion

Credits
Direction: Get it studio
Production: Get it studio
Agency: Get it studio

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Interested in working together?Get in touch!
hello@get-it.studio

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