CONTENT CREATION
CONTENT CREATION
CONTENT CREATION
CONTENT CREATION
CONTENT CREATION
An advent calendar to liven up the social networks of Tourism Office of Villars ski resort
An advent calendar to liven up the social networks of Tourism Office of Villars ski resort
An advent calendar to liven up the social networks of Tourism Office of Villars ski resort
An advent calendar to liven up the social networks of Tourism Office of Villars ski resort
The challenge
The challenge
The challenge
The challenge
The Tourism Office of Villars ski resort entrusted Get It Studio with the development and management of their digital communication campaign for the month of December. This is a critical period as it precedes the opening of the ski season and it is crucial to communicate effectively with the target audience. The main objective was to draw attention to the many activities that are offered during the winter season; and to consolidate the core values of the brand identity, essentially as a family-oriented and laid back resort, for its customers.
The Tourism Office of Villars ski resort entrusted Get It Studio with the development and management of their digital communication campaign for the month of December. This is a critical period as it precedes the opening of the ski season and it is crucial to communicate effectively with the target audience. The main objective was to draw attention to the many activities that are offered during the winter season; and to consolidate the core values of the brand identity, essentially as a family-oriented and laid back resort, for its customers.
The Tourism Office of Villars ski resort entrusted Get It Studio with the development and management of their digital communication campaign for the month of December. This is a critical period as it precedes the opening of the ski season and it is crucial to communicate effectively with the target audience. The main objective was to draw attention to the many activities that are offered during the winter season; and to consolidate the core values of the brand identity, essentially as a family-oriented and laid back resort, for its customers.
The Tourism Office of Villars ski resort entrusted Get It Studio with the development and management of their digital communication campaign for the month of December. This is a critical period as it precedes the opening of the ski season and it is crucial to communicate effectively with the target audience. The main objective was to draw attention to the many activities that are offered during the winter season; and to consolidate the core values of the brand identity, essentially as a family-oriented and laid back resort, for its customers.
The Tourism Office of Villars ski resort entrusted Get It Studio with the development and management of their digital communication campaign for the month of December. This is a critical period as it precedes the opening of the ski season and it is crucial to communicate effectively with the target audience. The main objective was to draw attention to the many activities that are offered during the winter season; and to consolidate the core values of the brand identity, essentially as a family-oriented and laid back resort, for its customers.
Our approach
Our approach
Our approach
Our approach
For this campaign we developed and managed a digital media channel based on the advent calendar; where prizes, vouchers and perks offered by local businesses and/or service providers could be won each day. To enhance the user-experience for this concept, we created an animated 3D version of the official mascot of Villars ski resort: “Villou the Fox”. We then storyboarded his adventures in a fun and offbeat manner in 24 contextual animations (releasing one per day) to match the daily offer.
For this campaign we developed and managed a digital media channel based on the advent calendar; where prizes, vouchers and perks offered by local businesses and/or service providers could be won each day. To enhance the user-experience for this concept, we created an animated 3D version of the official mascot of Villars ski resort: “Villou the Fox”. We then storyboarded his adventures in a fun and offbeat manner in 24 contextual animations (releasing one per day) to match the daily offer.
For this campaign we developed and managed a digital media channel based on the advent calendar; where prizes, vouchers and perks offered by local businesses and/or service providers could be won each day. To enhance the user-experience for this concept, we created an animated 3D version of the official mascot of Villars ski resort: “Villou the Fox”. We then storyboarded his adventures in a fun and offbeat manner in 24 contextual animations (releasing one per day) to match the daily offer.
For this campaign we developed and managed a digital media channel based on the advent calendar; where prizes, vouchers and perks offered by local businesses and/or service providers could be won each day. To enhance the user-experience for this concept, we created an animated 3D version of the official mascot of Villars ski resort: “Villou the Fox”. We then storyboarded his adventures in a fun and offbeat manner in 24 contextual animations (releasing one per day) to match the daily offer.
Client
Villars Tourisme
Services
Direction / 3D design / 3D Animation
Credits
Direction: Get It Studio
Production: Get It Studio
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