The challenge

The challenge

The challenge

The challenge

The challenge

The league vaudoise against cancer asked Get it studio to produce animated videos illustrating the project: "Migrant Populations and Cancer." The project aimed to implement an information system for migrant populations in the canton of Vaud and to encourage them to participate in breast and colon cancer screening programs. The aim was to reach people between 50 and 70 years old, from the so-called “forced migration” sector of the population. Because of their background, they do not have easy access to these programs that generally target a broader audience. The goal was to explain, in simple terms, how these screening programs work.

The league vaudoise against cancer asked Get it studio to produce animated videos illustrating the project: "Migrant Populations and Cancer." The project aimed to implement an information system for migrant populations in the canton of Vaud and to encourage them to participate in breast and colon cancer screening programs. The aim was to reach people between 50 and 70 years old, from the so-called “forced migration” sector of the population. Because of their background, they do not have easy access to these programs that generally target a broader audience. The goal was to explain, in simple terms, how these screening programs work.

The league vaudoise against cancer asked Get it studio to produce animated videos illustrating the project: "Migrant Populations and Cancer." The project aimed to implement an information system for migrant populations in the
canton of Vaud and to encourage them to participate in breast and colon cancer screening programs. The aim was to reach people between 50 and 70 years old, from the so-called “forced migration” sector of the population. Because of their background, they do not have easy access to these programs that generally target a broader audience. The goal was to explain, in simple terms, how these screening programs work.

The league vaudoise against cancer asked Get it studio to produce animated videos illustrating the project: "Migrant Populations and Cancer." The project aimed to implement an information system for migrant populations in the canton of Vaud and to encourage them to participate in breast and colon cancer screening programs. The aim was to reach people between 50 and 70 years old, from the so-called “forced migration” sector of the population. Because of their background, they do not have easy access to these programs that generally target a broader audience. The goal was to explain, in simple terms, how these screening programs work.

The league vaudoise against cancer asked Get it studio to produce animated videos illustrating the project: "Migrant Populations and Cancer." The project aimed to implement an information system for migrant populations in the canton of Vaud and to encourage them to participate in breast and colon cancer screening programs. The aim was to reach people between 50 and 70 years old, from the so-called “forced migration” sector of the population. Because of their background, they do not have easy access to these programs that generally target a broader audience. The goal was to explain, in simple terms, how these screening programs work.

In order to reassure and explain the purpose of cancer screening, the idea was to create a story where someone decides to get tested and follow them through the different steps. We assume that a very well-informed person, aware of the inherent risks of false positives and false negatives, will be able to make a choice to enter a program or not.

To explain this approach, we thought that drawings were preferable to real images. Indeed, some of the steps discussed are very intimate and sometimes taboo. Using animation allowed us to create enough distance to avoid making the audience feel uncomfortable while watching. The bright colors also bring a feeling of lightness that helps to play down the procedure. The visual language is composed of a sober and straightforward form so that we can concentrate on the essence of the message.

The two original videos were made in French, the tone adopted was warm and very accessible. The wording was simple. In the second phase, the videos were translated into 8 languages. Sixteen new voiceovers were recorded, and the editing was then adjusted for each of the videos.

In order to reassure and explain the purpose of cancer screening, the idea was to create a story where someone decides to get tested and follow them through the different steps. We assume that a very well-informed person, aware of the inherent risks of false positives and false negatives, will be able to make a choice to enter a program or not.

To explain this approach, we thought that drawings were preferable to real images. Indeed, some of the steps discussed are very intimate and sometimes taboo. Using animation allowed us to create enough distance to avoid making the audience feel uncomfortable while watching. The bright colors also bring a feeling of lightness that helps to play down the procedure. The visual language is composed of a sober and straightforward form so that we can concentrate on the essence of the message.

The two original videos were made in French, the tone adopted was warm and very accessible. The wording was simple. In the second phase, the videos were translated into 8 languages. Sixteen new voiceovers were recorded, and the editing was then adjusted for each of the videos.

In order to reassure and explain the purpose of cancer screening, the idea was to create a story where someone decides to get tested and follow them through the different steps. We assume that a very well-informed person, aware of the inherent risks of false positives and false negatives, will be able to make a choice to enter a program or not.

To explain this approach, we thought that drawings were preferable to real images. Indeed, some of the steps discussed are very intimate and sometimes taboo. Using animation allowed us to create enough distance to avoid making the audience feel uncomfortable while watching. The bright colors also bring a feeling of lightness that helps to play down the procedure. The visual language is composed of a sober and straightforward form so that we can concentrate on the essence of the message.

The two original videos were made in French, the tone adopted was warm and very accessible. The wording was simple. In the second phase, the videos were translated into 8 languages. Sixteen new voiceovers were recorded, and the editing was then adjusted for each of the videos.

In order to reassure and explain the purpose of cancer screening, the idea was to create a story where someone decides to get tested and follow them through the different steps. We assume that a very well-informed person, aware of the inherent risks of false positives and false negatives, will be able to make a choice to enter a program or not.

To explain this approach, we thought that drawings were preferable to real images. Indeed, some of the steps discussed are very intimate and sometimes taboo. Using animation allowed us to create enough distance to avoid making the audience feel uncomfortable while watching. The bright colors also bring a feeling of lightness that helps to play down the procedure. The visual language is composed of a sober and straightforward form so that we can concentrate on the essence of the message.

The two original videos were made in French, the tone adopted was warm and very accessible. The wording was simple. In the second phase, the videos were translated into 8 languages. Sixteen new voiceovers were recorded, and the editing was then adjusted for each of the videos.

In order to reassure and explain the purpose of cancer screening, the idea was to create a story where someone decides to get tested and follow them through the different steps. We assume that a very well-informed person, aware of the inherent risks of false positives and false negatives, will be able to make a choice to enter a program or not.

To explain this approach, we thought that drawings were preferable to real images. Indeed, some of the steps discussed are very intimate and sometimes taboo. Using animation allowed us to create enough distance to avoid making the audience feel uncomfortable while watching. The bright colors also bring a feeling of lightness that helps to play down the procedure. The visual language is composed of a sober and straightforward form so that we can concentrate on the essence of the message.

The two original videos were made in French, the tone adopted was warm and very accessible. The wording was simple. In the second phase, the videos were translated into 8 languages. Sixteen new voiceovers were recorded, and the editing was then adjusted for each of the videos.