EDITORIAL IMAGES

EDITORIAL IMAGES

EDITORIAL IMAGES

EDITORIAL IMAGES

Contemporary Swiss Icons

Contemporary Swiss Icons

Contemporary Swiss Icons

Contemporary Swiss Icons

The challenge

The challenge

The challenge

The challenge

This self-initiative project allowed us to experiment and develop our own intuitive techniques to integrate photography and 3D CGI environments. 
Our intent was to use rough textures and materials to achieve a contemporary and minimalist look and feel.

This self-initiative project allowed us to experiment and develop our own intuitive techniques to integrate photography and 3D CGI environments. 
Our intent was to use rough textures and materials to achieve a contemporary and minimalist look and feel.

This self-initiative project allowed us to experiment and develop our own intuitive techniques to integrate photography and 3D CGI environments. Our intent was to use rough textures and materials to achieve a contemporary and minimalist look and feel.

This self-initiative project allowed us to experiment and develop our own intuitive techniques to integrate photography and 3D CGI environments. Our intent was to use rough textures and materials to achieve a contemporary and minimalist look and feel.

This self-initiative project allowed us to experiment and develop our own intuitive techniques to integrate photography and 3D CGI environments. Our intent was to use rough textures and materials to achieve a contemporary and minimalist look and feel.

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On

On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as they call it, running on clouds.

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Soeder

The Zurich based collective Soeder is selling everyday goods since 2013. They focus on care products that are one hundred percent self-made in their own factory and on apparel.

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Qwstion

Qwstion creates high-quality bags for the urban environment since 2008. Their approach to design is rooted in the principles of swiss design ethos. Hence, the Qwstion collective combines timeless functionalities with practical details and never ceases to rethink their stylish designs.

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Tudor

Montres TUDOR SA is a Swiss manufacturer of luxury wristwatches based in Geneva. Over time Tudor became especially well known for its tool watches, producing watches for professional divers and the military. In 2017, the "Born To Dare" campaign was launched.

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Viu

Viu Creates frames that suit every personality and style. Designed in Switzerland. Handcrafted. For real characters. They are committed to fair prices and a transparent production process.

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Process

Process

Process

Process

We produced 3D CGI sketch ideations. Products were then modelled and highlighted in a 3D CGI scene. Once the camera angle, the display, textures and lighting were satisfactory; we reproduced the same mood and vibe (in terms of lighting and vibrance) in our studio and took a HD photograph of the product. Subsequently, we outlined the product and integrated it back into the 3D CGI scene.

This methodology allowed us to produce images that have a particular edge and mood which would have been extremely difficult or perhaps impossible to achieve with conventional set-design techniques.

These images were published on the website of the Make Space Journal to illustrate their article about “Contemporary Swiss Icons”.
Read it here

We produced 3D CGI sketch ideations. Products were then modelled and highlighted in a 3D CGI scene. Once the camera angle, the display, textures and lighting were satisfactory; we reproduced the same mood and vibe (in terms of lighting and vibrance) in our studio and took a HD photograph of the product. Subsequently, we outlined the product and integrated it back into the 3D CGI scene.

This methodology allowed us to produce images that have a particular edge and mood which would have been extremely difficult or perhaps impossible to achieve with conventional set-design techniques.

These images were published on the website of the MAKE SPACE JOURNAL to illustrate their article about “Contemporary Swiss Icons”.
Read it here

We produced 3D CGI sketch ideations. Products were then modelled and highlighted in a 3D CGI scene. Once the camera angle, the display, textures and lighting were satisfactory; we reproduced the same mood and vibe (in terms of lighting and vibrance) in our studio and took a HD photograph of the product. Subsequently, we outlined the product and integrated it back into the 3D CGI scene.

This methodology allowed us to produce images that have a particular edge and mood which would have been extremely difficult or perhaps impossible to achieve with conventional set-design techniques.

These images were published on the website of the MAKE SPACE JOURNAL to illustrate their article about “Contemporary Swiss Icons”.
Read it here

We produced 3D CGI sketch ideations. Products were then modelled and highlighted in a 3D CGI scene. Once the camera angle, the display, textures and lighting were satisfactory; we reproduced the same mood and vibe (in terms of lighting and vibrance) in our studio and took a HD photograph of the product. Subsequently, we outlined the product and integrated it back into the 3D CGI scene.

This methodology allowed us to produce images that have a particular edge and mood which would have been extremely difficult or perhaps impossible to achieve with conventional set-design techniques.

These images were published on the website of the MAKE SPACE JOURNAL to illustrate their article about “Contemporary Swiss Icons”.
Read it here

We produced 3D CGI sketch ideations. Products were then modelled and highlighted in a 3D CGI scene. Once the camera angle, the display, textures and lighting were satisfactory; we reproduced the same mood and vibe (in terms of lighting and vibrance) in our studio and took a HD photograph of the product. Subsequently, we outlined the product and integrated it back into the 3D CGI scene.

This methodology allowed us to produce images that have a particular edge and mood which would have been extremely difficult or perhaps impossible to achieve with conventional set-design techniques.

These images were published on the website of the MAKE SPACE JOURNAL to illustrate their article about “Contemporary Swiss Icons”.
Read it here

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Modélisation du set design en 3D
Les objets qui seront pris en photos plus tard sont modélisés de manière très simple.

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Texturing et rendu
À ce stade, il est possible d'experimenter rapidement avec la disposition des éléments, les couleurs, les textures, le cadrage, l'éclairage, pour définir l'image finale.

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Export set design
Une fois la composition validée, on exporte l’image finale en masquant les objets qui vont être photographiés mais en gardant leurs ombres.

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Shooting photo
Il faut recréer précisément l’angle de la caméra, l'ouverture du diaphragme et trouver la bonne focale pour correspondre à l'image 3D.

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Shooting photo
Ensuite il faut recréer la lumière, les reflets et les ombres correctes. 
Il faut également prendre en compte le type de matières et les couleurs qui vont se refléter dans les objets.

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Compositing
Détourage et intégration des photos dans l'image du set design avec Photoshop. Retouche de l'image finale.

Self-Initiated Project

Services
3D design / Photography 

Credits
Production: Get It Studio

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Interested in working together?
Get in touch!

hello@get-it.studio

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