PREVENTION

PREVENTION

PREVENTION

PREVENTION

PREVENTION

A video campaign to deliver the message 
- United Against the Flu

A video campaign to deliver the message 
- United Against the Flu

A video campaign to deliver the message - United Against the Flu

A video campaign to deliver the message - United Against the Flu

A video campaign to deliver the message 
- United Against the Flu

Client
Canton of Vaud - HPCI
Lausanne University Hospital - CHUV
Canton of Geneva - DSES
Geneva University Hospital - HUG

Services
Direction, Character Design, Set Design, 2D Animation, Graphic Design 

Challenge
The main health actors in the cantons of Vaud and Geneva commissioned Get it studio to design the campaign to promote the flu vaccine. 
The goal was to highlight the need and interest for caregivers to be vaccinated against the flu in order to protect those most vulnerable to the disease. As this project has been renewed for several years, our challenge was to find a new angle of communication to keep the interest generated by the campaign and to convey this message without it being perceived as moralizing or accusatory.

Solution
Original, accessible and easily memorable, our idea was to represent different situations of daily life inhabited by small teasing viruses. As a reminder that they are present every day and that we must protect ourselves from them, we zoom into their microscopic universe. A series of nine key and informative messages have been created in a playful and colourful way, thanks to these little characters who help to deliver the message in a light and offbeat tone, presenting the benefits in a factual way. 

Original, accessible and easily memorable, our idea was to represent different situations of daily life inhabited by small teasing viruses.

9 video clips of 30 seconds each Linkedin broadcast, Facebook, hospitals internet and intranet sites, TPG Geneva bus screen
Broadcast every week from November 2019 to January 2020

Message 1
Every year the flu infects thousands of people in Switzerland

Message 2
Avoid transmitting the flu to your loved ones

Message 3
The flu vaccine is effective 14 days after injection

Message 4
There are many ways to catch the flu

Message 5
The vaccine does not give you the flu

Message 6
The flu can cause serious complications

Message 7
The flu is responsible for several hundred deaths a year in Switzerland

Message 8
Don't let the flu spoil your winter fun!

Message 9
The flu vaccine is a more effective protection than wearing a medical mask.

Storyboards

Approach

We wrote the scripts and drew the storyboards, thinking of situations that can speak to each of us. We also defined a visual direction, including a limited palette of bright colors to ensure continuity and immediate recognition between the different visuals. The visualizations were validated by specialists to ensure that the information was medically correct.

Each sequence in which the viruses interact with their environment had to be meticulously prepared to achieve perfect integration.

Through detailed storyboards and preliminary animation tests, we were able to understand how our 2D characters would interact with our filmed sequences.

Thanks to our dynamic team, we were able to shoot all the live actions in just two days. 

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Results

Positive feedback from the target audience who have a better grasp of the messages. This allows them to better project themselves in various every day life situations.

The vaccination rate among caregivers has been steadily increasing for several years. A concrete and quantifiable result partly due to the various communication and prevention efforts.

A coherent campaign by the various transmitters and the transmission of a strong and unifying message: "All united against the flu" have made this success possible.

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Posters, flyers and for vulnerable people in pharmacies, retirement home and at doctors' offices

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Posters and displays for visitors in the hospitals of the cantons of Vaud and Geneva 

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Crédits
Concept & Direction: Get it studio
DOP: Dino Berguglia
Animation: Get it studio
Set design: Get it studio
Sound design: Thomas Stahel

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Interested in working together? Get in touch!
hello@get-it.studio

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