PREVENTION CAMPAIGN

PREVENTION CAMPAIGN

PREVENTION CAMPAIGN

United Against the Flu, A video campaign spread in the hospitals

United Against the Flu, A video campaign spread in the hospitals

United Against the Flu, A video campaign spread in the hospitals

United Against the Flu,
A video campaign spread in the hospitals

Challenge

Challenge

Challenge

Challenge

The main health actors in the cantons of Vaud and Geneva commissioned Get it studio to design a video campaign for the promotion of the flu vaccine. It aimed to highlight the benefits for caregivers to be vaccinated against the flu in order to protect the most vulnerable people from the disease. As this project has been renewed for several years, the challenge was to propose a new communication concept to keep the interest generated by the campaign and to convey this message without it being perceived as moralizing or accusatory.

The main health actors in the cantons of Vaud and Geneva commissioned Get it studio to design a video campaign for the promotion of the flu vaccine. It aimed to highlight the benefits for caregivers to be vaccinated against the flu in order to protect the most vulnerable people from the disease. As this project has been renewed for several years, the challenge was to propose a new communication concept to keep the interest generated by the campaign and to convey this message without it being perceived as moralizing or accusatory.

The main health actors in the cantons of Vaud and Geneva commissioned Get it studio to design a video campaign for the promotion of the flu vaccine. It aimed to highlight the benefits for caregivers to be vaccinated against the flu in order to protect the most vulnerable people from the disease. As this project has been renewed for several years, the challenge was to propose a new communication concept to keep the interest generated by the campaign and to convey this message without it being perceived as moralizing or accusatory.

The main health actors in the cantons of Vaud and Geneva commissioned Get it studio to design a video campaign for the promotion of the flu vaccine. It aimed to highlight the benefits for caregivers to be vaccinated against the flu in order to protect the most vulnerable people from the disease. As this project has been renewed for several years, the challenge was to propose a new communication concept to keep the interest generated by the campaign and to convey this message without it being perceived as moralizing or accusatory.

Approach

Approach

Approach

Approach

Original, accessible and easily memorable, our idea was to represent different daily life situations inhabited by small teasing viruses, a reminder that they are present every day and that we must protect ourselves from them! With a playful approach, we zoomed into a microscopic universe to create a serie of nine key and informative messages. Thanks to these little colorful and fun characters, we gave this serious topic a light and offbeat tone, presenting the benefits in a factual way. 

We received positive feedbacks from the target audience who got a better grasp of the messages. This campaign allowed them to better project themselves in various daily life situations. The vaccination rate among caregivers has been steadily increasing for several years. This concrete and quantifiable result is partly due to the various communication and prevention efforts. The strong key message of this coherent campaign on the long term "All united against the flu" has made this success possible.

We received positive feedbacks from the target audience who got a better grasp of the messages. This campaign allowed them to better project themselves in various daily life situations. The vaccination rate among caregivers has been steadily increasing for several years. This concrete and quantifiable result is partly due to the various communication and prevention efforts. The strong key message of this coherent campaign on the long term "All united against the flu" has made this success possible.

We received positive feedbacks from the target audience who got a better grasp of the messages. This campaign allowed them to better project themselves in various daily life situations. The vaccination rate among caregivers has been steadily increasing for several years. This concrete and quantifiable result is partly due to the various communication and prevention efforts. The strong key message of this coherent campaign on the long term "All united against the flu" has made this success possible.

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9 video clips of 30 seconds, broadcasted on LinkedIn, Facebook, hospitals internet and intranet sites, TPG Geneva bus screen every week from November 2019 to January 2020

9 video clips of 30 seconds, broadcasted on LinkedIn, Facebook, hospitals internet and intranet sites, TPG Geneva bus screen every week from November 2019 to January 2020

9 video clips of 30 seconds, broadcasted on LinkedIn, Facebook, hospitals internet and intranet sites, TPG Geneva bus screen every week from November 2019 to January 2020

9 video clips of 30 seconds, broadcasted on LinkedIn, Facebook, hospitals internet and intranet sites, TPG Geneva bus screen every week from November 2019 to January 2020

Message 1
Every year the flu infects thousands of people in Switzerland

Message 2
Avoid transmitting the flu to your loved ones

Message 3
The vaccine does not give you the flu

Message 4
There are many ways to catch the flu

Message 5
The flu vaccine is effective 14 days after injection

Message 6
The flu can cause serious complications

Message 7
The flu is responsible for several hundred deaths a year in Switzerland

Message 8
Don't let the flu spoil your winter fun!

Message 9
The flu vaccine is a more effective protection than wearing a medical mask.

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Posters and flyers for vulnerable people in pharmacies, retirement home and at doctors' offices

Posters and flyers for vulnerable people in pharmacies, retirement home and at doctors' offices

Posters and flyers for vulnerable people in pharmacies, retirement home and at doctors' offices

Posters and flyers for vulnerable people in pharmacies, retirement home and at doctors' offices

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Posters and displays for visitors in the hospitals of the cantons of Vaud and Geneva 

Posters and displays for visitors in the hospitals of the cantons of Vaud and Geneva 

Posters and displays for visitors in the hospitals of the cantons of Vaud and Geneva 

Posters and displays for visitors in the hospitals of the cantons of Vaud and Geneva 

Process

Process

Process

Process

We wrote the scripts and drew the storyboards, thinking of situations that can speak to each of us. We also defined a visual direction, including a limited palette of bright colors to ensure continuity and immediate recognition between the different visuals. The visualizations were validated by specialists to ensure that the information was medically correct.

Each sequence in which the viruses interact with their environment had to be meticulously prepared to achieve perfect integration. Through detailed storyboards and preliminary animation tests, we were able to understand how our 2D characters would interact with our filmed sequences.

We wrote the scripts and drew the storyboards, thinking of situations that can speak to each of us. We also defined a visual direction, including a limited palette of bright colors to ensure continuity and immediate recognition between the different visuals. The visualizations were validated by specialists to ensure that the information was medically correct.

Each sequence in which the viruses interact with their environment had to be meticulously prepared to achieve perfect integration. Through detailed storyboards and preliminary animation tests, we were able to understand how our 2D characters would interact with our filmed sequences.

We wrote the scripts and drew the storyboards, thinking of situations that can speak to each of us. We also defined a visual direction, including a limited palette of bright colors to ensure continuity and immediate recognition between the different visuals. The visualizations were validated by specialists to ensure that the information was medically correct.

Each sequence in which the viruses interact with their environment had to be meticulously prepared to achieve perfect integration. Through detailed storyboards and preliminary animation tests, we were able to understand how our 2D characters would interact with our filmed sequences.

We wrote the scripts and drew the storyboards, thinking of situations that can speak to each of us. We also defined a visual direction, including a limited palette of bright colors to ensure continuity and immediate recognition between the different visuals. The visualizations were validated by specialists to ensure that the information was medically correct.

Each sequence in which the viruses interact with their environment had to be meticulously prepared to achieve perfect integration. Through detailed storyboards and preliminary animation tests, we were able to understand how our 2D characters would interact with our filmed sequences.

Results

Results

Results

Results

We received positive feedbacks from the target audience who got a better grasp of the messages. This campaign allowed them to better project themselves in various daily life situations. The vaccination rate among caregivers has been steadily increasing for several years. This concrete and quantifiable result is partly due to the various communication and prevention efforts. The strong key message of this coherent campaign on the long term "All united against the flu" has made this success possible.

We received positive feedbacks from the target audience who got a better grasp of the messages. This campaign allowed them to better project themselves in various daily life situations. The vaccination rate among caregivers has been steadily increasing for several years. This concrete and quantifiable result is partly due to the various communication and prevention efforts. The strong key message of this coherent campaign on the long term "All united against the flu" has made this success possible.

We received positive feedbacks from the target audience who got a better grasp of the messages. This campaign allowed them to better project themselves in various daily life situations. The vaccination rate among caregivers has been steadily increasing for several years. This concrete and quantifiable result is partly due to the various communication and prevention efforts. The strong key message of this coherent campaign on the long term "All united against the flu" has made this success possible.

We received positive feedbacks from the target audience who got a better grasp of the messages. This campaign allowed them to better project themselves in various daily life situations. The vaccination rate among caregivers has been steadily increasing for several years. This concrete and quantifiable result is partly due to the various communication and prevention efforts. The strong key message of this coherent campaign on the long term "All united against the flu" has made this success possible.

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Clients
Centre hospitalier universitaire vaudois (CHUV)
Prévention des infections et contrôle des infections nosocomiales du canton de Vaud (HPCI)
Hôpitaux Universitaires de Genève (HUG)
Département de la sécurité, de l’emploi et de la santé (DSES) de la Ville de Genève

Services
Direction / Graphic design / Set design / Live action / 2D Animation 

Credits
Direction: Get it studio
Production: Get it studio
Agency: Get it studio
DOP: Dino Berguglia
Sound design: Thomas Stahel 

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Interested in working together? Get in touch!
hello@get-it.studio

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