Canton of Vaud - HPCI
Lausanne University Hospital - CHUV
Canton of Geneva - DSES
Geneva University Hospital - HUG
Direction, Character Design, Set Design, 2D Animation, Graphic Design
The main health actors in the cantons of Vaud and Geneva commissioned Get it studio to design the campaign to promote the flu vaccine. The goal was to highlight the need and interest for caregivers to be vaccinated against the flu in order to protect those most vulnerable to the disease. As this project has been renewed for several years, our challenge was to find a new angle of communication to keep the interest generated by the campaign and to convey this message without it being perceived as moralizing or accusatory.
Original, accessible and easily memorable, our idea was to represent different situations of daily life inhabited by small teasing viruses.
9 video clips of 30 seconds each Linkedin broadcast, Facebook, hospitals internet and intranet sites, TPG Geneva bus screen
Broadcast every week from November 2019 to January 2020
Every year the flu infects thousands of people in Switzerland
Avoid transmitting the flu to your loved ones
The flu vaccine is effective 14 days after injection
There are many ways to catch the flu
The vaccine does not give you the flu
The flu can cause serious complications
The flu is responsible for several hundred deaths a year in Switzerland
Don't let the flu spoil your winter fun!
The flu vaccine is a more effective protection than wearing a medical mask.
We wrote the scripts and drew the storyboards, thinking of situations that can speak to each of us. We also defined a visual direction, including a limited palette of bright colors to ensure continuity and immediate recognition between the different visuals. The visualizations were validated by specialists to ensure that the information was medically correct.
Each sequence in which the viruses interact with their environment had to be meticulously prepared to achieve perfect integration.
Through detailed storyboards and preliminary animation tests, we were able to understand how our 2D characters would interact with our filmed sequences.
Thanks to our dynamic team, we were able to shoot all the live actions in just two days.
Positive feedback from the target audience who have a better grasp of the messages. This allows them to better project themselves in various every day life situations.
The vaccination rate among caregivers has been steadily increasing for several years. A concrete and quantifiable result partly due to the various communication and prevention efforts.
A coherent campaign by the various transmitters and the transmission of a strong and unifying message: "All united against the flu" have made this success possible.
Posters, flyers and for vulnerable people in pharmacies, retirement home and at doctors' offices
Posters and displays for visitors in the hospitals of the cantons of Vaud and Geneva
Concept & Direction: Get it studio
DOP: Dino Berguglia
Animation: Get it studio
Set design: Get it studio
Sound design: Thomas Stahel