PREVENTION CAMPAIGN

PREVENTION CAMPAIGN

PREVENTION CAMPAIGN

Animated short uses adorable stop motion characters to encourage caregiver to “beat up” flu by getting their jab

Animated short uses adorable stop motion characters to encourage caregiver to “beat up” flu by getting their jab

Animated short uses adorable stop motion characters to encourage caregiver to “beat up” flu by getting their jab

Animated short uses adorable stop motion characters to encourage caregiver to “beat up” flu by getting their jab

The challenge

The challenge

The challenge

The challenge

The main health actors in the cantons of Vaud and Geneva commissioned Get it studio to design a video campaign for the promotion of the flu vaccine. It aimed to highlight the benefits for caregivers to be vaccinated against the flu in order to protect the most vulnerable people from the disease. As this project has been renewed for several years, the challenge was to propose a new communication concept to keep the interest generated by the campaign and to convey this message without it being perceived as moralizing or accusatory.

The main health actors in the cantons of Vaud and Geneva commissioned Get it studio to design a video campaign for the promotion of the flu vaccine. It aimed to highlight the benefits for caregivers to be vaccinated against the flu in order to protect the most vulnerable people from the disease. As this project has been renewed for several years, the challenge was to propose a new communication concept to keep the interest generated by the campaign and to convey this message without it being perceived as moralizing or accusatory.

The main health actors in the cantons of Vaud and Geneva commissioned Get it studio to design a video campaign for the promotion of the flu vaccine. It aimed to highlight the benefits for caregivers to be vaccinated against the flu in order to protect the most vulnerable people from the disease. As this project has been renewed for several years, the challenge was to propose a new communication concept to keep the interest generated by the campaign and to convey this message without it being perceived as moralizing or accusatory.

The main health actors in the cantons of Vaud and Geneva commissioned Get it studio to design a video campaign for the promotion of the flu vaccine. It aimed to highlight the benefits for caregivers to be vaccinated against the flu in order to protect the most vulnerable people from the disease. As this project has been renewed for several years, the challenge was to propose a new communication concept to keep the interest generated by the campaign and to convey this message without it being perceived as moralizing or accusatory.

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Our approach

Our approach

Our approach

Our approach

To approach the subject of vaccination without being moralistic, we have decided to stage cute and facetious characters in order to convey in a humorous and offbeat way nine key messages. The idea was to follow the adventures of two adorable characters who spend a day at the carnival.

In each of the videos, they face new challenges, ghost train, wild river, or semi-violent fairground games! The green character, the flu virus, is constantly trying to infect the pink character. Fortunately, the latter can count on the flu to protect him.

The animation technique was chosen for this project, the Stop Motion, allowed us to create movement from stationary objects. It consists of slightly moving the objects/characters between each photo. The stop-motion character animation required experience and talent. That's why we called upon a renowned animator, Elie Chapuis (Ma vie de courgette, The isle of dogs), to give life to these two little characters.

To approach the subject of vaccination without being moralistic, we have decided to stage cute and facetious characters in order to convey in a humorous and offbeat way nine key messages . The idea was to follow the adventures of two adorable characters who spend a day at the carnival.

In each of the videos, they face new challenges, ghost train, wild river, or semi-violent fairground games! The green character, the flu virus, is constantly trying to infect the pink character. Fortunately, the latter can count on the flu to protect him.

The animation technique was chosen for this project, the Stop Motion, allowed us to create movement from stationary objects. It consists of slightly moving the objects/characters between each photo. The stop-motion character animation required experience and talent. That's why we called upon a renowned animator, Elie Chapuis (Ma vie de courgette, The isle of dogs), to give life to these two little characters.

To approach the subject of vaccination without being moralistic, we have decided to stage cute and facetious characters in order to convey in a humorous and offbeat way nine key messages. The idea was to follow the adventures of two adorable characters who spend a day at the carnival.

In each of the videos, they face new challenges, ghost train, wild river, or semi-violent fairground games! The green character, the flu virus, is constantly trying to infect the pink character. Fortunately, the latter can count on the flu to protect him.

The animation technique was chosen for this project, the Stop Motion, allowed us to create movement from stationary objects. It consists of slightly moving the objects/characters between each photo. The stop-motion character animation required experience and talent. That's why we called upon a renowned animator, Elie Chapuis (Ma vie de courgette, The isle of dogs), to give life to these two little characters.

To approach the subject of vaccination without being moralistic, we have decided to stage cute and facetious characters in order to convey in a humorous and offbeat way nine key messages. The idea was to follow the adventures of two adorable characters who spend a day at the carnival.

In each of the videos, they face new challenges, ghost train, wild river, or semi-violent fairground games! The green character, the flu virus, is constantly trying to infect the pink character. Fortunately, the latter can count on the flu to protect him.

The animation technique was chosen for this project, the Stop Motion, allowed us to create movement from stationary objects. It consists of slightly moving the objects/characters between each photo. The stop-motion character animation required experience and talent. That's why we called upon a renowned animator, Elie Chapuis (Ma vie de courgette, The isle of dogs), to give life to these two little characters.

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9 video clips of 30 seconds, broadcasted on LinkedIn, Facebook, hospitals internet and intranet sites from November 2018 to January 2019

9 video clips of 30 seconds, broadcasted on LinkedIn, Facebook, hospitals internet and intranet sites, TPG Geneva bus screen every week from November 2019 to January 2020

9 video clips of 30 seconds, broadcasted on LinkedIn, Facebook, hospitals internet and intranet sites, TPG Geneva bus screen every week from November 2019 to January 2020

9 video clips of 30 seconds, broadcasted on LinkedIn, Facebook, hospitals internet and intranet sites, TPG Geneva bus screen every week from November 2019 to January 2020

Message 1
There are numerous modes of transmission of the flu!

Message 2
It takes 14 days for the vaccine to be effective.

Message 3
You can't catch the flu from the flu vaccine!

Message 4
The flu is responsible for several hundreds deaths each year in Switzerland!

Message 5
To stay fit, be vaccinated!

Message 6
I avoid transmitting the flu to my relatives, I get vaccinated!

Message 7
The complications of the flu can be quite serious!

Message 8
Every year, the flu contaminates thousands of people in Switzerland.

Message 9
Being vaccinated is better protection than wearing the mask.

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Process

Process

Process

Process

The creation of the set elements and characters was an important point of reflection. We wanted to create a very strong and credible visual universe for the unfolding of our stories. For this, we have paid a lot of attention to our storyboard that defined the camera frames. This allowed us to define!exactly what scenery elements were visible in each shot. Then each element was glued or fixed to prevent any unwanted movement. The bodies of the two main characters were modelled and then printed in 3D.

The creation of the set elements and characters was an important point of reflection. We wanted to create a very strong and credible visual universe for the unfolding of our stories. For this, we have paid a lot of attention to our storyboard that defined the camera frames. This allowed us to define!exactly what scenery elements were visible in each shot. Then each element was glued or fixed to prevent any unwanted movement. The bodies of the two main characters were modelled and then printed in 3D.

The creation of the set elements and characters was an important point of reflection. We wanted to create a very strong and credible visual universe for the unfolding of our stories. For this, we have paid a lot of attention to our storyboard that defined the camera frames. This allowed us to define!exactly what scenery elements were visible in each shot. Then each element was glued or fixed to prevent any unwanted movement. The bodies of the two main characters were modelled and then printed in 3D.

The creation of the set elements and characters was an important point of reflection. We wanted to create a very strong and credible visual universe for the unfolding of our stories. For this, we have paid a lot of attention to our storyboard that defined the camera frames. This allowed us to define!exactly what scenery elements were visible in each shot. Then each element was glued or fixed to prevent any unwanted movement. The bodies of the two main characters were modelled and then printed in 3D.

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Clients
Centre hospitalier universitaire vaudois (CHUV)
Prévention des infections et contrôle des infections nosocomiales du canton de Vaud (HPCI)
Hôpitaux Universitaires de Genève (HUG)

Services
Direction / Character Design / Set design / Stop motion / 2D Animation / Sound Design

Credits
Réalisation: Get it studio
Production: Get it studio
Agency: SAM
Animation director: Elie Chappuis
Post-production: Aurélie Sprenger
Sound design: Thomas Stahel
Voice recording: Antonin Halm

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Interested in working together?Get in touch!
hello@get-it.studio

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