Flu vaccination campaign

The main health actors in the cantons of Vaud and Geneva commissioned Get it studio to design a video campaign for the promotion of the flu vaccine. It aimed to highlight the benefits for caregivers to be vaccinated against the flu in order to protect the most vulnerable people from the disease. As this project has been renewed for several years, the challenge was to propose a new communication concept to keep the interest generated by the campaign and to convey this message without it being perceived as moralizing or accusatory.

To approach the subject of vaccination without being moralistic, we have decided to stage cute and facetious characters in order to convey in a humorous and offbeat way nine key messages. The idea was to follow the adventures of two adorable characters who spend a day at the carnival.

The main health actors in the cantons of Vaud and Geneva commissioned Get it studio to design a video campaign for the promotion of the flu vaccine. It aimed to highlight the benefits for caregivers to be vaccinated against the flu in order to protect the most vulnerable people from the disease. As this project has been renewed for several years, the challenge was to propose a new communication concept to keep the interest generated by the campaign and to convey this message without it being perceived as moralizing or accusatory.

To approach the subject of vaccination without being moralistic, we have decided to stage cute and facetious characters in order to convey in a humorous and offbeat way nine key messages. The idea was to follow the adventures of two adorable characters who spend a day at the carnival.

The main health actors in the cantons of Vaud and Geneva commissioned Get it studio to design a video campaign for the promotion of the flu vaccine. It aimed to highlight the benefits for caregivers to be vaccinated against the flu in order to protect the most vulnerable people from the disease. As this project has been renewed for several years, the challenge was to propose a new communication concept to keep the interest generated by the campaign and to convey this message without it being perceived as moralizing or accusatory.

To approach the subject of vaccination without being moralistic, we have decided to stage cute and facetious characters in order to convey in a humorous and offbeat way nine key messages. The idea was to follow the adventures of two adorable characters who spend a day at the carnival.

The main health actors in the cantons of Vaud and Geneva commissioned Get it studio to design a video campaign for the promotion of the flu vaccine. It aimed to highlight the benefits for caregivers to be vaccinated against the flu in order to protect the most vulnerable people from the disease. As this project has been renewed for several years, the challenge was to propose a new communication concept to keep the interest generated by the campaign and to convey this message without it being perceived as moralizing or accusatory.

To approach the subject of vaccination without being moralistic, we have decided to stage cute and facetious characters in order to convey in a humorous and offbeat way nine key messages. The idea was to follow the adventures of two adorable characters who spend a day at the carnival.

The main health actors in the cantons of Vaud and Geneva commissioned Get it studio to design a video campaign for the promotion of the flu vaccine. It aimed to highlight the benefits for caregivers to be vaccinated against the flu in order to protect the most vulnerable people from the disease. As this project has been renewed for several years, the challenge was to propose a new communication concept to keep the interest generated by the campaign and to convey this message without it being perceived as moralizing or accusatory.

To approach the subject of vaccination without being moralistic, we have decided to stage cute and facetious characters in order to convey in a humorous and offbeat way nine key messages. The idea was to follow the adventures of two adorable characters who spend a day at the carnival.

In each of the videos, they face new challenges, ghost train, wild river, or semi-violent fairground games! The green character, the flu virus, is constantly trying to infect the pink character. Fortunately, the latter can count on the flu to protect him.

We chose the Stop Motion animation technique, which allowed us to create movement from stationary objects. It consists of slightly moving the objects/characters between each photo. Stop-motion character animation required experience and talent. That's why we called upon a renowned animator, Elie Chapuis (Ma vie de courgette, The isle of dogs), to give life to these two little characters.

In each of the videos, they face new challenges, ghost train, wild river, or semi-violent fairground games! The green character, the flu virus, is constantly trying to infect the pink character. Fortunately, the latter can count on the flu to protect him.

We chose the Stop Motion animation technique, which allowed us to create movement from stationary objects. It consists of slightly moving the objects/characters between each photo. Stop-motion character animation required experience and talent. That's why we called upon a renowned animator, Elie Chapuis (Ma vie de courgette, The isle of dogs), to give life to these two little characters.

In each of the videos, they face new challenges, ghost train, wild river, or semi-violent fairground games! The green character, the flu virus, is constantly trying to infect the pink character. Fortunately, the latter can count on the flu to protect him.

We chose the Stop Motion animation technique, which allowed us to create movement from stationary objects. It consists of slightly moving the objects/characters between each photo. Stop-motion character animation required experience and talent. That's why we called upon a renowned animator, Elie Chapuis (Ma vie de courgette, The isle of dogs), to give life to these two little characters.

In each of the videos, they face new challenges, ghost train, wild river, or semi-violent fairground games! The green character, the flu virus, is constantly trying to infect the pink character. Fortunately, the latter can count on the flu to protect him.

We chose the Stop Motion animation technique, which allowed us to create movement from stationary objects. It consists of slightly moving the objects/characters between each photo. Stop-motion character animation required experience and talent. That's why we called upon a renowned animator, Elie Chapuis (Ma vie de courgette, The isle of dogs), to give life to these two little characters.

In each of the videos, they face new challenges, ghost train, wild river, or semi-violent fairground games! The green character, the flu virus, is constantly trying to infect the pink character. Fortunately, the latter can count on the flu to protect him.

We chose the Stop Motion animation technique, which allowed us to create movement from stationary objects. It consists of slightly moving the objects/characters between each photo. Stop-motion character animation required experience and talent. That's why we called upon a renowned animator, Elie Chapuis (Ma vie de courgette, The isle of dogs), to give life to these two little characters.

The creation of the set elements and characters was an important point of reflection. We wanted to create a powerful and credible visual universe for the unfolding of our stories. For this, we have paid much attention to our storyboard that defined the camera frames. This allowed us to determine exactly what scenery elements were visible in each shot. Then each element was glued or fixed to prevent any unwanted movement. The bodies of the two main characters were modeled and then printed in 3D.

The creation of the set elements and characters was an important point of reflection. We wanted to create a powerful and credible visual universe for the unfolding of our stories. For this, we have paid much attention to our storyboard that defined the camera frames. This allowed us to determine exactly what scenery elements were visible in each shot. Then each element was glued or fixed to prevent any unwanted movement. The bodies of the two main characters were modeled and then printed in 3D.

The creation of the set elements and characters was an important point of reflection. We wanted to create a powerful and credible visual universe for the unfolding of our stories. For this, we have paid much attention to our storyboard that defined the camera frames. This allowed us to determine exactly what scenery elements were visible in each shot. Then each element was glued or fixed to prevent any unwanted movement. The bodies of the two main characters were modeled and then printed in 3D.

The creation of the set elements and characters was an important point of reflection. We wanted to create a powerful and credible visual universe for the unfolding of our stories. For this, we have paid much attention to our storyboard that defined the camera frames. This allowed us to determine exactly what scenery elements were visible in each shot. Then each element was glued or fixed to prevent any unwanted movement. The bodies of the two main characters were modeled and then printed in 3D.

The creation of the set elements and characters was an important point of reflection. We wanted to create a powerful and credible visual universe for the unfolding of our stories. For this, we have paid much attention to our storyboard that defined the camera frames. This allowed us to determine exactly what scenery elements were visible in each shot. Then each element was glued or fixed to prevent any unwanted movement. The bodies of the two main characters were modeled and then printed in 3D.