The Telethon Foundation helps people with genetic diseases. Their action takes place every year on the first weekend of December. On this occasion, hundreds of events are organized by volunteers to collect donations.
The Messieurs.ch agency, in charge of creating a global campaign for Telethon's identity, commissioned Get It Studio to create visuals to be used throughout the entire print and digital campaign. These visuals had to be animated (TV spot and social network variations) as well as fixed (print + static digital broadcasting).
Our common goal was to sensitize a new and younger audience to take part in this cause of concern to us all.
The Telethon Foundation helps people with genetic diseases. Their action takes place every year on the first weekend of December. On this occasion, hundreds of events are organized by volunteers to collect donations. The Messieurs.ch agency, in charge of creating a global campaign for Telethon's identity, commissioned Get It Studio to create visuals to be used throughout the entire print and digital campaign. These visuals had to be animated (TV spot and social network variations) as well as fixed (print + static digital broadcasting). Our common goal was to sensitize a new and younger audience to take part in this cause of concern to us all.
The Telethon Foundation helps people with genetic diseases. Their action takes place every year on the first weekend of December. On this occasion, hundreds of events are organized by volunteers to collect donations. The Messieurs.ch agency, in charge of creating a global campaign for Telethon's identity, commissioned Get It Studio to create visuals to be used throughout the entire print and digital campaign. These visuals had to be animated (TV spot and social network variations) as well as fixed (print + static digital broadcasting). Our common goal was to sensitize a new and younger audience to take part in this cause of concern to us all.
The Telethon Foundation helps people with genetic diseases. Their action takes place every year on the first weekend of December. On this occasion, hundreds of events are organized by volunteers to collect donations. The Messieurs.ch agency, in charge of creating a global campaign for Telethon's identity, commissioned Get It Studio to create visuals to be used throughout the entire print and digital campaign. These visuals had to be animated (TV spot and social network variations) as well as fixed (print + static digital broadcasting). Our common goal was to sensitize a new and younger audience to take part in this cause of concern to us all.
The Telethon Foundation helps people with genetic diseases. Their action takes place every year on the first weekend of December. On this occasion, hundreds of events are organized by volunteers to collect donations. The Messieurs.ch agency, in charge of creating a global campaign for Telethon's identity, commissioned Get It Studio to create visuals to be used throughout the entire print and digital campaign. These visuals had to be animated (TV spot and social network variations) as well as fixed (print + static digital broadcasting). Our common goal was to sensitize a new and younger audience to take part in this cause of concern to us all.
Through several key steps, we represented the human body, and more precisely, the genetics and its intricate workings. With symbolic illustrations, we demonstrate the complexity and fragility of genetics and, therefore, the importance of studying and understanding it.
Video clip of 20 seconds, broadcasted on TV
Video clip of 20 seconds, broadcasted on TV
Video clip of 20 seconds, broadcasted on TV
Video clip of 20 seconds, broadcasted on TV
Video clip of 20 seconds, broadcasted on TV
Web site
Web site
Web site
Web site
Web site
Instagram video post
Instagram video post
Instagram video post
Instagram video post
Instagram video post
We began with a research and sketching phase around the theme of genetics and the mechanisms of the human body. These different approaches could then be linked to create a path and a narrative inside the machine. Finally, we selected colors, textures, and shapes to give a new identity to the Telethon Foundation.
We began with a research and sketching phase around the theme of genetics and the mechanisms of the human body. These different approaches could then be linked to create a path and a narrative inside the machine. Finally, we selected colors, textures, and shapes to give a new identity to the Telethon Foundation.
We began with a research and sketching phase around the theme of genetics and the mechanisms of the human body. These different approaches could then be linked to create a path and a narrative inside the machine. Finally, we selected colors, textures, and shapes to give a new identity to the Telethon Foundation.
We began with a research and sketching phase around the theme of genetics and the mechanisms of the human body. These different approaches could then be linked to create a path and a narrative inside the machine. Finally, we selected colors, textures, and shapes to give a new identity to the Telethon Foundation.
We began with a research and sketching phase around the theme of genetics and the mechanisms of the human body. These different approaches could then be linked to create a path and a narrative inside the machine. Finally, we selected colors, textures, and shapes to give a new identity to the Telethon Foundation.
CLIENT
Telethon Foundation
SERVICES
Art Direction
CREDITS
Direction: Messieurs.ch
Production: Messieurs.ch
Art direction: Get It Studio
CGI: Part1
Website: Horde
Sound design: Julien Matthey
DOP: Dino Berguglia
Interested in working together?
Get in touch!
hello@get-it.studio