ART DIRECTION

ART DIRECTION

ART DIRECTION

ART DIRECTION

ART DIRECTION

A strong and inspiring campaign to reinforce Telethon's image

A strong and inspiring campaign to reinforce Telethon's image and inspire donations

A strong and inspiring campaign to reinforce Telethon's image

A strong and inspiring campaign to reinforce Telethon's image

A strong and inspiring campaign to reinforce Telethon's image

The challenge

The challenge

The challenge

The challenge

The Telethon Foundation helps people with genetic diseases. Their action takes place every year on the first weekend of December. On this occasion, hundreds of events are organized by volunteers to collect donations. The Messieurs.ch agency, in charge of creating a global campaign for the Telethon's identity, commissioned Get it studio to create visuals to be used throughout the entire print and digital campaign. These visuals had to be animated (TV spot and social network variations) as well as fixed (print + static digital broadcasting). Our common goal was to sensitize a new and younger audience to take part in this cause of concern to us all.

The Telethon Foundation helps people with genetic diseases. Their action takes place every year on the first weekend of December. On this occasion, hundreds of events are organized by volunteers to collect donations. The Messieurs.ch agency, in charge of creating a global campaign for the Telethon's identity, commissioned Get it studio to create visuals to be used throughout the entire print and digital campaign. These visuals had to be animated (TV spot and social network variations) as well as fixed (print + static digital broadcasting). Our common goal was to sensitize a new and younger audience to take part in this cause of concern to us all.

The Telethon Foundation helps people with genetic diseases. Their action takes place every year on the first weekend of December. On this occasion, hundreds of events are organized by volunteers to collect donations. The Messieurs.ch agency, in charge of creating a global campaign for the Telethon's identity, commissioned Get it studio to create visuals to be used throughout the entire print and digital campaign. These visuals had to be animated (TV spot and social network variations) as well as fixed (print + static digital broadcasting). Our common goal was to sensitize a new and younger audience to take part in this cause of concern to us all.

The Telethon Foundation helps people with genetic diseases. Their action takes place every year on the first weekend of December. On this occasion, hundreds of events are organized by volunteers to collect donations. The Messieurs.ch agency, in charge of creating a global campaign for the Telethon's identity, commissioned Get it studio to create visuals to be used throughout the entire print and digital campaign. These visuals had to be animated (TV spot and social network variations) as well as fixed (print + static digital broadcasting). Our common goal was to sensitize a new and younger audience to take part in this cause of concern to us all.

get-it-studio-telethon-art-direction-16

Our approach

Our approach

Our approach

Our approach

The idea was to create a playful machine symbolizing the precious mechanics of the human body. Through several key steps, we represented the human body, and more precisely, the genetics and its intricate workings. With symbolic illustrations, we demonstrate the complexity and fragility of genetics and, therefore, the importance of studying and understanding it. Thanks to modern aesthetics, we were able to completely redefine the image of the brand.

The idea was to create a playful machine symbolizing the precious mechanics of the human body. Through several key steps, we represented the human body, and more precisely, the genetics and its intricate workings. With symbolic illustrations, we demonstrate the complexity and fragility of genetics and, therefore, the importance of studying and understanding it. Thanks to modern aesthetics, we were able to completely redefine the image of the brand.

The idea was to create a playful machine symbolizing the precious mechanics of the human body. Through several key steps, we represented the human body, and more precisely, the genetics and its intricate workings. With symbolic illustrations, we demonstrate the complexity and fragility of genetics and, therefore, the importance of studying and understanding it. Thanks to modern aesthetics, we were able to completely redefine the image of the brand.

The idea was to create a playful machine symbolizing the precious mechanics of the human body. Through several key steps, we represented the human body, and more precisely, the genetics and its intricate workings. With symbolic illustrations, we demonstrate the complexity and fragility of genetics and, therefore, the importance of studying and understanding it. Thanks to modern aesthetics, we were able to completely redefine the image of the brand.

get-it-studio-telethon-art-direction-19

Video clip of 20 seconds, broadcasted on TV 

Video clip of 20 seconds, broadcasted on TV 

Video clip of 20 seconds, broadcasted on TV 

Video clip of 20 seconds, broadcasted on TV 

Video clip of 20 seconds, broadcasted on TV 

Web site

Web site

Web site

Web site

Web site

Instagram video post

Instagram video post

Instagram video post

Instagram video post

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Process

Process

Process

Process

We began with a research and sketching phase around the theme of genetics and the mechanisms of the human body. These different approaches could then be linked to create a path and a narrative inside the machine. Finally, we selected colors, textures, and shapes to give a new identity to the Telethon Foundation.

We began with a research and sketching phase around the theme of genetics and the mechanisms of the human body. These different approaches could then be linked to create a path and a narrative inside the machine. Finally, we selected colors, textures, and shapes to give a new identity to the Telethon Foundation.

We began with a research and sketching phase around the theme of genetics and the mechanisms of the human body. These different approaches could then be linked to create a path and a narrative inside the machine. Finally, we selected colors, textures, and shapes to give a new identity to the Telethon Foundation.

We began with a research and sketching phase around the theme of genetics and the mechanisms of the human body. These different approaches could then be linked to create a path and a narrative inside the machine. Finally, we selected colors, textures, and shapes to give a new identity to the Telethon Foundation.

get-it-studio-telethon-art-direction-08
telethon-machine
get-it-studio-telethon-art-direction-18

Client
Telethon Foundation

Services
Art Direction

Credits
Direction: Messieurs.ch
Production: Messieurs.ch
Agency: Messieurs.ch 
Art direction: Get It studio
CGI: part1
Website: Horde
Sound design: Julien Matthey 
DOP: Dino Berguglia

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Interested in working together?
Get in touch!

hello@get-it.studio

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