Telethon's campaign

The Telethon Foundation helps people with genetic diseases. Their action takes place every year on the first weekend of December. On this occasion, hundreds of events are organized by volunteers to collect donations.

The Messieurs.ch agency, in charge of creating a global campaign for Telethon's identity, commissioned Get It Studio to create visuals to be used throughout the entire print and digital campaign. These visuals had to be animated (TV spot and social network variations) as well as fixed (print + static digital broadcasting).

Our common goal was to sensitize a new and younger audience to take part in this cause of concern to us all.

The Telethon Foundation helps people with genetic diseases. Their action takes place every year on the first weekend of December. On this occasion, hundreds of events are organized by volunteers to collect donations. The Messieurs.ch agency, in charge of creating a global campaign for Telethon's identity, commissioned Get It Studio to create visuals to be used throughout the entire print and digital campaign. These visuals had to be animated (TV spot and social network variations) as well as fixed (print + static digital broadcasting). Our common goal was to sensitize a new and younger audience to take part in this cause of concern to us all.

The Telethon Foundation helps people with genetic diseases. Their action takes place every year on the first weekend of December. On this occasion, hundreds of events are organized by volunteers to collect donations. The Messieurs.ch agency, in charge of creating a global campaign for Telethon's identity, commissioned Get It Studio to create visuals to be used throughout the entire print and digital campaign. These visuals had to be animated (TV spot and social network variations) as well as fixed (print + static digital broadcasting). Our common goal was to sensitize a new and younger audience to take part in this cause of concern to us all.

The Telethon Foundation helps people with genetic diseases. Their action takes place every year on the first weekend of December. On this occasion, hundreds of events are organized by volunteers to collect donations. The Messieurs.ch agency, in charge of creating a global campaign for Telethon's identity, commissioned Get It Studio to create visuals to be used throughout the entire print and digital campaign. These visuals had to be animated (TV spot and social network variations) as well as fixed (print + static digital broadcasting). Our common goal was to sensitize a new and younger audience to take part in this cause of concern to us all.

The Telethon Foundation helps people with genetic diseases. Their action takes place every year on the first weekend of December. On this occasion, hundreds of events are organized by volunteers to collect donations. The Messieurs.ch agency, in charge of creating a global campaign for Telethon's identity, commissioned Get It Studio to create visuals to be used throughout the entire print and digital campaign. These visuals had to be animated (TV spot and social network variations) as well as fixed (print + static digital broadcasting). Our common goal was to sensitize a new and younger audience to take part in this cause of concern to us all.

Video clip of 20 seconds, broadcasted on TV 

Video clip of 20 seconds, broadcasted on TV 

Video clip of 20 seconds, broadcasted on TV 

Video clip of 20 seconds, broadcasted on TV 

Video clip of 20 seconds, broadcasted on TV 

Web site

Web site

Web site

Web site

Web site

Instagram video post

Instagram video post

Instagram video post

Instagram video post

Instagram video post

We began with a research and sketching phase around the theme of genetics and the mechanisms of the human body. These different approaches could then be linked to create a path and a narrative inside the machine. Finally, we selected colors, textures, and shapes to give a new identity to the Telethon Foundation.

We began with a research and sketching phase around the theme of genetics and the mechanisms of the human body. These different approaches could then be linked to create a path and a narrative inside the machine. Finally, we selected colors, textures, and shapes to give a new identity to the Telethon Foundation.

We began with a research and sketching phase around the theme of genetics and the mechanisms of the human body. These different approaches could then be linked to create a path and a narrative inside the machine. Finally, we selected colors, textures, and shapes to give a new identity to the Telethon Foundation.

We began with a research and sketching phase around the theme of genetics and the mechanisms of the human body. These different approaches could then be linked to create a path and a narrative inside the machine. Finally, we selected colors, textures, and shapes to give a new identity to the Telethon Foundation.

We began with a research and sketching phase around the theme of genetics and the mechanisms of the human body. These different approaches could then be linked to create a path and a narrative inside the machine. Finally, we selected colors, textures, and shapes to give a new identity to the Telethon Foundation.